Balancing the form / function of high end saltwater aquaculture for display and overall health of the aquatic critters. Brick and mortar was also the introduction to professional aquarium maintenance which paid the shop's expenses; especially in the off season when customer foot traffic lacked.
Jumping in head first into selling aquarium livestock which included maintenance of thousands of warehoused ecosystems. Eventually transitioning to dry goods based around life supportive equipment for saltwater coral reef aquariums.
Aided heavily in refinement of saltwater aquarium scientific content to the masses via YouTube; becoming top 3 in the nation for retail growth. Other responsibilities were managing / utilizing a large customer base, as well as website developmen
Built and sold a one of a kind professional aquarium maintenance company focused around core values and integrity. Multiple buyout offers were offered by the competition in the infancy stages due to the effectiveness of maintenance services offered and uniqueness of the client contra